FLAVORS FIRST
Our mission: Make the best tasting energy drink flavors on the market. After years of experience from managing Europe's largest marketplace for energy drink formulas, we would say that we know a thing or two about what makes a flavor good.
We apply that knowledge to the flavors we create today, listen to all the feedback we receive and improve on it. That, in our book, is how you create amazing flavors!
marketing...
Let's not beat around the bush. Some decisions, like the fact our product is 100 servings, was solely made for marketing reasons.
Other brands have set a precedent to have smaller, but more servings, and now that is all the craze. Most people see large serving amounts and connect that to "great value" - while in reality, it is mostly marketing mumbo jumbo.
Our formula contains 100 servings if you mix with 250 ml of water, and 50 larger servings if you double scoop and use 500 ml. You can always mix to preference.
Wallet saver
Short summary: Strafe Energy over regular canned energy drinks = money saved in the long run.
When it comes to energy formulas like Strafe, the concept is simple: Buy more, save more. Less volume, less space.
You save more in the long run with a Strafe tub as the cost per serving is less than if you’d buy cans everyday. A small tub also takes way less space than a fridge full of energy drinks.
OUR PROCESS
FEEDBACK
We interact with the community through our social media, Discord server and surveys to get feedback.
"Is there a flavor that needs changes? What upcoming flavors would you like to see?"
Anything that can help us with our mission to make the best flavors and products.
Testing
Our production partner must secretly hate us. We do not settle for just good, we strive for great flavors.
We sometimes go from sour to not sour, sweet to less sweet and more to hone in our vision of the flavor along with community feedback.
Design
We believe that packaging should be functional, yet stylish.
We have choosen to commission real artists with various styles and backgrounds to allow for unique designs. Credit to the artist is always included and presented where ever possible.
Artist? Want to design a tub or shaker? Apply here.
Community
Quality
Transparency
The strafe way
As you know by now, we strive to do the overall better alternative to all energy drinks formulas when it comes to flavor. It’s also about being better as a brand by listening and giving back to the community, and supporting our creators and artists in all the best ways.
Maybe it's not the best way to make loads of money, but it’s the Strafe way - and that's all that counts.
Quality > Quantity
We strongly believe that less is more.
Less “active” ingredients that is only included to inflate the list of ingredients, and instead a shorter list of good high quality ingredients.
Less flavors that are churned out multiple times per month and taste mediocre, and more high quality flavors that only drop when they’re ready.
Transparency
We want to be as open and transparent as possible with both our community and our partners. Whether that’s by being honest on why we do certain things, why we use specific ingredients or why we choose to sponsor one creator and not another one. Things like that.
Trust is always the hardest part to create with any first-time customer, and we want to make sure that that trust is upheld - no matter what.
Community
Your opinions, your feedback, your critique, your overall activity with us matters greatly. That is why we always try to engage our community as much as possible, and listen to what you say.
That is how we can create the best products - by letting the ones who actually consume them help out.